Agentic Commerce Agentic Commerce’s Role in Collective Activism September 16, 2026 by Wade Sonenberg Shopping agents will make consumers more empowered to vote with their wallets. Here's the mechanism, the infrastructure that already exists, and the part that could go wrong. Read more »
Product Data Is your Shopify store hidden from AI agents? Five gates to check before you touch product data September 15, 2026 by Wade Sonenberg A password page or a robots.txt rule from another app can hide your catalog from AI agents. Five store-level gates to check before you fix product data. Read more »
Product Data Category attributes on Shopify: the explicit data AI agents filter on, and how to set them at scale September 12, 2026 by Wade Sonenberg Category attributes are the explicit values AI agents filter on. Why Shopify's guesses vary, the taxonomy rule, and the API recipe to set them at scale. Read more »
Product Data How Shopify Catalog ranks your products for ChatGPT, Copilot and Gemini (and what ‘inferred’ means) September 5, 2026 by Wade Sonenberg Shopify names five Catalog ranking factors and labels the product data it guesses as inferred. What it means for your products, plus a six-item checklist. Read more »
Agentic Commerce What changed for agentic commerce on Shopify this summer: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP everywhere, and Meta as a channel September 1, 2026 by Wade Sonenberg A merchant digest of the Jul-Sep 2026 changes: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP on every storefront, Meta as a channel, and what needs action. Read more »
Founder Notes Why I built Bot It, and why I’m betting my career on agentic commerce May 12, 2026 by Wade Sonenberg Tobi Lütke walked on stage at NRF in January with Sundar Pichai a few feet away and said something I haven’t been able to shake: “It’s really good at finding people who have specific interests and finding the product that is just perfect for them. Like, I would have never searched for this product, but […] Read more »
Product Updates Introducing Connector: Your LLM, Your Catalog May 11, 2026 by Wade Sonenberg Connector exposes Bot It's brand, collection, and product data through a REST API and a hosted MCP server. Point Claude Desktop, ChatGPT, Cursor, or any custom LLM at your store and bulk-enrich in an afternoon. Read more »
Agentic Commerce Agentic Commerce Is Moving Faster Than Anyone Predicted. Here’s What Shopify Merchants Need to Know. March 25, 2026 by Wade Sonenberg In less than a year, every major tech company launched AI shopping features. Three new protocols emerged. Trillions in projected commerce. Here's the timeline, the numbers, and what we're building. Read more » ACP AI Agents ChatGPT MCP Shopify UCP
