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Founder Notes

Essays from the founder on where agentic commerce is going and why Bot It exists.

Why I built Bot It, and why I'm betting my career on agentic commerce

Founder Notes

Why I built Bot It, and why I’m betting my career on agentic commerce

May 12, 2026 by Wade Sonenberg

Tobi Lütke walked on stage at NRF in January with Sundar Pichai a few feet away and said something I haven’t been able to shake: “It’s really good at finding people who have specific interests and finding the product that is just perfect for them. Like, I would have never searched for this product, but […]

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Recent posts

  • Agentic Commerce’s Role in Collective Activism
  • Is your Shopify store hidden from AI agents? Five gates to check before you touch product data
  • Category attributes on Shopify: the explicit data AI agents filter on, and how to set them at scale
  • How Shopify Catalog ranks your products for ChatGPT, Copilot and Gemini (and what ‘inferred’ means)
  • What changed for agentic commerce on Shopify this summer: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP everywhere, and Meta as a channel

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