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Agentic Commerce

How AI shopping agents, Shopify, and the protocols between them are changing. Platform news and what it means for a merchant.

Agentic Commerce's Role in Collective Activism

Agentic Commerce

Agentic Commerce’s Role in Collective Activism

September 16, 2026 by Wade Sonenberg

Shopping agents will make consumers more empowered to vote with their wallets. Here's the mechanism, the infrastructure that already exists, and the part that could go wrong.

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What changed for agentic commerce on Shopify this summer: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP everywhere, and Meta as a channel

Agentic Commerce

What changed for agentic commerce on Shopify this summer: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP everywhere, and Meta as a channel

September 1, 2026 by Wade Sonenberg

A merchant digest of the Jul-Sep 2026 changes: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP on every storefront, Meta as a channel, and what needs action.

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Agentic Commerce Is Moving Faster Than Anyone Predicted. Here's What Shopify Merchants Need to Know.

Agentic Commerce

Agentic Commerce Is Moving Faster Than Anyone Predicted. Here’s What Shopify Merchants Need to Know.

March 25, 2026 by Wade Sonenberg

In less than a year, every major tech company launched AI shopping features. Three new protocols emerged. Trillions in projected commerce. Here's the timeline, the numbers, and what we're building.

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Recent posts

  • Agentic Commerce’s Role in Collective Activism
  • Is your Shopify store hidden from AI agents? Five gates to check before you touch product data
  • Category attributes on Shopify: the explicit data AI agents filter on, and how to set them at scale
  • How Shopify Catalog ranks your products for ChatGPT, Copilot and Gemini (and what ‘inferred’ means)
  • What changed for agentic commerce on Shopify this summer: the Aug 31 MCP sunset, UCP 2026-08-25, WebMCP everywhere, and Meta as a channel

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