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Why I built Bot It, and why I’m betting my career on agentic commerce

May 12, 2026 / May 13, 2026 by Wade Sonenberg

Tobi Lütke walked on stage at NRF in January with Sundar Pichai a few feet away and said something I haven’t been able to shake: “It’s really good at finding people who have specific interests and finding the product that is just perfect for them. Like, I would have never searched for this product, but […]

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