Early Access Pricing
Start free. Upgrade when you're ready.
Every Shopify store gets full access to Bot It's core tools at no cost. Unlock the MCP proxy, analytics, and review integration with Pro.
Free
$0
forever
- UCP manifest & discovery files
- agents.txt, llms.txt, commerce.txt
- Brand voice editor
- Unlimited collection narratives
- Unlimited product narratives
- Email support
Recommended
Pro
$29
per month
30-day free trial
- Everything in Free
- MCP Enrichment Proxy
- WebMCP browser tools
- Review integration
- Analytics dashboard
- Knowledge Base sync
- 90-day log retention
- Priority support
All plans are early access. Pro includes a 30-day free trial, billed through Shopify.
Compare plans
| Feature | Free | Pro |
|---|---|---|
| UCP manifest & discovery files | ||
| agents.txt / llms.txt / commerce.txt | ||
| Brand voice editor | ||
| Collection narratives | Unlimited | Unlimited |
| Product narratives | Unlimited | Unlimited |
| MCP Enrichment Proxy | ||
| WebMCP browser tools | ||
| Review integration | ||
| Analytics dashboard | ||
| Knowledge Base sync | ||
| MCP log retention | – | 90 days |
| Support | Priority |
Pricing FAQ
The Free plan gives you full access to Bot It’s core optimization tools: UCP manifest, discovery files (agents.txt, llms.txt, commerce.txt), brand voice editor, and unlimited product and collection narratives. Everything you need to make your store visible to AI agents.
Pro unlocks Bot It’s MCP Enrichment Proxy, the real-time layer that intercepts AI agent queries and injects your brand context, review data, and product narratives. You also get WebMCP browser tools, the analytics dashboard, review integration, and Knowledge Base sync.
When you upgrade to Pro, you get 30 days of full access at no cost. Billing is handled entirely through Shopify. If you decide Pro isn’t for you, you’ll simply drop back to the Free plan with no charges.
Yes. Upgrade to Pro anytime from your Bot It dashboard. It takes effect immediately. If you downgrade, your plan switches to Free right away and you’ll only have access to Free plan features going forward.
It’s Bot It’s core Pro feature. When AI agents query your store via MCP, the proxy intercepts the request, enriches it with your brand voice, review data, and product narratives, then returns an optimized response. This is what makes AI agents recommend your products over competitors.
Not yet, but we’re open to it. If you need custom volumes or dedicated infrastructure, reach out at hello@botitai.com.